Yellow Pages is the most effective information and advertisement media, used as a reference by the customers who ready to buy. We provide company's products and services information arranged by business classification. Yellow Pages Full Colors is one of the latest innovations to improve the quality and also the product image of the advertisers.
Benefit
Coverage : as an information media that can reach all of telephone subscribers in all cities in Indonesia through 68 kinds of Directory Services Books.
Lifetime : as an information and advertisement media which has 365 days lifetime in a year, 24 hours a day.
Exposure : the business society use Yellow Pages to find information about products and services at least once a week (78%)* and the other (17%)* use it everyday. The household's users use Yellow Pages minimum once a week (50%)*.
Economically : as a provider with a wide coverage, a longer lifetime, and a higher exposure level than the other media, Yellow Pages has a very economic price and a very low cost per million.
Audience : as a user which is seeking information, the audience is prepared to buy products and services. Yellow Pages become an advertisement media, which connect the buyers to the sellers.
Effectiveness : Yellow Pages effectiveness is known in the world. In Indonesia, according to Frontier 2003 research, the Advertiser of Yellow Pages and White Pages usually satisfied to its' effectiveness. 62%* of Yellow Pages advertiser said it's very effective for their business and 65%* of White Pages advertiser said it's very effective.
