To anticipate the challenges in our business environment and maintain a competitive advantage, we started to engage in the process of transformation. Our transformation may be the single biggest transformation in the history of the telecommunications industry. Our transformation touches on four aspects of our operations: business transformation, infrastructure transformation, organizational transformation and human resources and cultural transformation.
Our cultural transformation began with a change of brand identity, which we achieved by changing our logo. This change is in line with the development of our TIME business portfolio. Our brand positioning statement in this transformation is "Life Confident", which is presented through our Brand Values (Expertise, Empowering, Assured, Progressive and Heart) and our tagline "The World in Your Hands". Our current corporate culture, The TELKOM Way, is expected to align all elements of the Company to deliver the best value to each stakeholder.
“The TELKOM Way” is the way we work. Our corporate culture comprises:
Basic Belief: Committed 2 U. This is our commitment and that of all our employees to always give our best to stakeholders by adhering to these seven ethical norms: Honesty, Transparency, Commitment, Cooperation, Discipline, Caring and Responsibility;
Corporate Values: TELKOM’s 5C. These are the core values adopted by everyone in TELKOM and they represent our basic beliefs. These values are: Commitment to the long term, Customer first, Caring-meritocracy, Co-creation of win-win partnerships, and Collaborative innovation; and
Key Behaviors: 15 Key Behaviors. Observable cultural standards in the form of model behaviors, which are minimal behaviors that everyone in the Company must adopt.
