In collaboration with Whatsapp Business Solution Provider, Infomedia will provide the best experience and support for Whatsapp Business operations 7x24 hours.

Jakarta, 15 February 2023 - A subsidiary of PT Telkom Indonesia (Persero) Tbk (Telkom), PT Infomedia Nusantara (Infomedia), is collaborating with Whatsapp Business Solution Provider to use the Whatsapp Business platform to support development of business community. As a digital business process service provider, this partnership further enhances Infomedia's services in offering the best experience for customers through its Customer Relationship Management (CRM) portfolio.

Infomedia's real time communication channel on its flagship CRM platform, OMNIX, will have more integrated features for customers. Featuring Whatsapp Business in the OMNIX platform will make it easier for customers to integrate communication with end users in a holistic manner. President Director of Infomedia, Agus Winarno said this cooperation is part of the company's commitment to presenting the most complete digital customer experience for customers across Indonesia.

“It is an honor for Infomedia to become a Whatsapp Business Solution Provider on the Whatsapp Business platform. This makes Infomedia's CRM solution even more complete, as it comes after a collaboration with Meta Business, Infomedia has featured Instagram and Facebook as part of its customer service channels on the OMNIX platform," Awin said.

The WhatsApp application is the most popular messaging application in Indonesia, and the Whatsapp Business application has become a marketing tool and customer interaction with a sharp jump in traffic in the last four years. Infomedia provides an end-to-end management of the WhatsApp Business process, from registering a WhatsApp Business account with a green tick, conducting campaign processes for marketing and sales, to managing customer complaints. The OMNIX platform provides the entire process in an integrated manner with other customer channels such as inbound outbound calls, and social media services. 

In addition, Infomedia's mainstay on the OMNIX platform allows all records of transactions and interactions made by customers on the Whatsapp Business Account and other communication channels to be very easily stored in a single integrated database. This allows companies to analyze customer behavior as a reference to develop new products or to determine future promotional campaigns.

Serving various customer segments from the industrial, government and public service sectors, Infomedia is optimistic that its collaboration with Whatsapp Business will result in a positive synergy. The high level of public engagement on the platform assures that this synergy will boost business growth in digital channels with the company's various innovations to optimally support WhatsApp Business platform service operation. "Responding to customer needs with a very large number of interactions on the WhatsApp Business platform, Infomedia has also provided the company's innovation of Chatbot support," Awin said. 

According to him, using the Chatbot enables quick response to all incoming customer interactions and  thereby reducing customer's waiting time, which can affect their experience. With continuous improved capabilities, the Chatbot is also designed to provide a more interactive and targeted response. "The presence of this option certainly makes the two-way communication provided by the Whatsapp Business Platform to bridge communication between companies and their customers more effective, easy and personalized, and it certainly increases customer trust," Awin said.

With the total solution feature as one of the advantages offered, customers not only get the technology-based Whatsapp Business Platform service, but they can also get human resources solutions, site and facility provision, to operational management that is monitored 7x24 hours for the entire company's CRM system. To strengthen business people's trust in the Whatsapp Business Platform solution, Infomedia has ensured data security through ownership of ISO 27001 - Information Security Management Systems by implementing a hardening method or layered security all along the information journey.

Infomedia will assist customers in designing the customer journey for the Whatsapp service and support the operation of the Whatsapp Business service for 7x24 hours. Infomedia provides an opportunity for customers who want to experience using the Whatsapp Business platform and get limited promo by visiting the Infomedia website www.infomedia.co.id .

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