More than 16,000 active users utilize the Omni Communication Assistant platform for effective business communications

Jakarta, 5 September 2023 – In the digital era, the demand for omnichannel services is steadily rising, especially within the enterprise sector. Addressing the digitalization needs of companies requiring omnichannel solutions, PT Telkom Indonesia (Persero) Tbk (Telkom), through Leap-Telkom Digital (Leap), continues to enhance the Omni Communication Assistant (OCA) digital product, driving positive growth for OCA. Presently, the OCA platform boasts over 16,000 active users, 190 verified WhatsApp accounts, and handles more than 130 million WhatsApp messages. As of July 2023, over 8.5 million messages have been sent via OCA, marking a year-on-year growth of more than 12%.

This achievement is underpinned by OCA unique value proposition, differentiating it from other omnichannel solutions. OCA utilizes communications platform as a service (CPaaS) technology, a cloud-based platform that simplifies the integration of omnichannel communication services using application programming interface (API) such as the WhatsApp Business API. Moreover, recent updates to WhatsApp’s business model have enhanced user experience by offering flexible fee structures tailored to business requirements. As the WhatsApp Business API service provider, OCA adheres to these changes, ensuring seamless operations aligned with customers’ business needs. Currently, fees are categorized into authentication, marketing, utility, and service messages.

"OCA has adapted its WhatsApp Business API service to enable companies to manage costs according to their specific business needs, optimizing budget allocation for enhanced efficiency," Fajrin said.

One satisfied user benefiting from these advancements is Bank Syariah Indonesia Maslahat (BSI Maslahat). Leveraging OCA services, BSI Maslahat has significantly streamlined its business communications. "Previously, disseminating information to donors via WhatsApp manually consumed up to five days, whereas with OCA, a single click sends the message to ten thousand contacts instantly. OCA has become our preferred solution for outreach programs to donors, stakeholders, and the community,"  BSI Maslahat Director, Risyad Iskandar said.

Through the OCA platform, Telkom aims to accelerate digital technology adoption across Indonesian enterprises by simplifying internal communication services. This initiative seeks to centralize and optimize company communications in real-time, enhancing service delivery to consumers and advancing Indonesia digital ecosystem.

For more details on changes to the WhatsApp Business API service at OCA, visit https://ocaindonesia.co.id/. Explore other digital products and services offered by Leap and Telkom at https://leap.digitalbisa.id/#products.

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