Yogyakarta - Born from concern over the harsh realities of the fashion industry, which often exploits nature and labor, a movement emerged to prove that beauty can coexist with social justice. Henanda.idn, a Yogyakarta-based brand founded in 2020, has a mission to transform textile waste into ethical fashion products that are breathable and biodegradable.

The idea was initiated by Meyna Cinta Ratulian, a Management student at UPN “Veteran” Yogyakarta, together with her cousin, S.C. Ayuningtyas. Although the journey was paused for 1.5 years due to the pandemic and academic commitments, their passion was reignited in late 2022. Henanda.idn does not merely pursue aesthetics; it consistently emphasizes natural materials, eco-friendly dyes, and upcycling techniques. This strategy offers a circular solution to reduce textile waste pollution, a major threat to global ecosystems.

To expand its impact, Henanda.idn collaborates with local communities as production partners. The brand works with tailors in nearby villages to enhance productivity and empowers creative persons with disabilities to transform textile waste into unique accessories and shopping bags. This approach reflects their commitment to SDG 8 on decent work and economic growth. In addition, Henanda.idn partners with the Sekar Kawung Foundation to produce garments made from indigenous Indonesian cotton, preserving cultural heritage while protecting the environment.

This consistent commitment to recycling practices led Henanda.idn to be recognized as the Winner of Bumi Berseru Fest (BBF) 2025 in the Eco Product Innovation category (Recycling and Reuse subcategory). BBF is an environmental innovation platform initiated by Telkom Indonesia to help MSMEs become competitive through mentoring, training, and funding.

Winning BBF marked a turning point for Henanda.idn, strengthening its brand image and preparing it to enter the international market. Through educational workshops and strategic mentoring from Telkom, Henanda.idn demonstrates that small actions by MSMEs can evolve into powerful movements to safeguard long-term ecological balance.

Bumi Berseru Fest 2025 carries an even greater spirit, inviting the public to generate innovations with tangible environmental impact. This year’s competition features four main categories: Action for the Earth, Nature Through the Lens, Eco Product Innovation, and Green Technology & Sustainable Innovation. Selected ideas are eligible for development support and funding totaling hundreds of millions of rupiah. More information is available at bumiberserufest.id.